Process
A structured engagement from start to reporting
Each engagement follows a defined sequence so clients understand what happens at every stage. The stages below describe the full process; the detailed steps may vary depending on the service scope agreed in the client agreement.
01 — Discovery
Understand the business, audience, objectives, and current marketing activity.
02 — Assessment
Review the website, existing digital presence, analytics, and relevant marketing channels.
03 — Strategy
Develop an appropriate marketing plan based on the client's objectives.
04 — Implementation
Implement the agreed campaigns, website work, SEO activities, creative, and other deliverables.
05 — Monitoring
Review relevant performance information and identify areas for improvement.
06 — Reporting
Provide clear reporting and recommendations for the next stage.
Engagement & Documentation
Before services begin, the applicable scope, deliverables, fees, billing schedule, and cancellation terms are documented in the client agreement.
Advertising platform and media spend are separate from Novera Digital’s service fees unless otherwise specified in the applicable service agreement.
How an engagement begins
- Consultation
- Business and marketing requirements review
- Recommended service scope
- Proposal or package selection
- Client agreement
- Billing setup
- Service delivery
- Ongoing reporting
Ready to start with a discovery conversation?
Tell us about your business, audience, and priorities. We'll outline an appropriate scope of services and pricing structure.